Introduction to the Department:

       The Department of Journalism sticks to the connotation of “being earlier than the others” and places its educational emphasis on the theories, application and scientific research of journalism and communication as well as strong capacity of carrying out social activities. The department annually organizes students for internships in newspapers, television and broadcasting stations, websites, institution or enterprise units and advertising companies to receive practical training. The department combines theory teaching with practical training so as to prepare themselves for the future. Faculty members of this department have graduated from prestigious institutions such as Wuhan University, Huazhong University of Science & Technology, Huazhong Normal University, the Capital Normal University (Beijing), South-central University for Nationalities, and Lanzhou University. The teachers are highly respected by their students for their strong scientific research capacity, skillful teaching methods and excellent teaching effects.

Programs:

Undergraduate: Journalism; Science of Advertising.

Specialist: News gathering and editing;  Advertising design and producing.

    Journalism

    The main courses designed for this major includes journalistic theories, news gathering and writing, editing, Chinese and foreign journalistic history, media operation and management, principles of science of advertisement, general introduction to broadcasting and television news, journalistic regulations and morality, introduction to online journalism, news commendation, Chinese literature, communication science, and sociology.

This major takes modern journalistic and communication industry as its learning and research objective and probes into the practical issues of journalism. Students are required to be familiar with domestic guidelines, policies and regulations over journalistic practice.    They will be educated and trained to be competent for the following jobs:

       1. News gathering and editing at all-levels of the media (especial local media).

       2. Advertising in media, advertising companies, and various enterprises.

       3. News gathering and editing of enterprises websites.

       4. Project planning at various enterprises.

       Those graduates of this major are an important source for the postgraduate education in the specialty of journalism and communication. They are to be competent for the positions of news gathering and editing for all levels of news media as well as theoretic teaching of journalism and communication.

Advertising Science

The main courses for this major includes: Chinese ancient literature (Part I & II), Chinese modern and contemporary literature, an outline of Chinese culture, introduction to journalism, news gathering and writing, science of mass communication, introduction to advertising science, Chinese and foreign advertising history, marketing, introduction to broadcasting and television, public relations, advertising investigation, writing, planning, creation, expression, media, operation and management, psychology and behavior of consumers, media operation and management, advertising regulations and professional ethics, design and computerized advertising design, Corporate Identity System principles and practice.

Based on the requirements of current social and economical developments, domestic and abroad as well as the needs of the job market, this major aims to foster versatile advertising students with solid theory basis, strong practical capacities and certain research ability. Students will master the basic knowledge and skills of advertising industry and be familiar with the knowledge and practical operation of journalism.

Graduates usually secure positions in:

1. Operation and management in various media’s advertising sectors;

2. Practical operations of advertisement planning, creation, and management in advertising companies;

3. Jobs in advertisement operation and management, and public relations in various enterprises and institutions.

The graduates in this field are an important source for postgraduate education in advertising. After a further study at this level, they will be qualified for the media jobs as well as teaching.